Gendered Slang/Language

Gendered language is defined as language reflecting the experience, prejudices, or orientations of one sex more than another. The relationship of gender and language is surprisingly very close especially due to modern day slang, which typically emasculates males and degrades females. We have been exposed to this language at such a young age that we do not question people that use gendered phrases. Similar to the idea that pink is for girls and blue is for boys, particular words and phrases are associated with being male or female. There are many gendered phrases that have a negative affect on society, however people are beginning to highlight this issue. For example, Always brand has created a #LikeAGirl campaign that empowers females and speaks out against that phrase. Another example is a youtube video created about the phrase "be a man." These two phrases are frequently used by people of all ages, but the message it sends out hurts our views on gender.

"You play like a girl" can be heard at recess, on the playground, during sports games, and many other environments. At first, the phrase sounds like a typical harmless insult, but what is the true meaning behind the phrase? Are girls not skilled enough to play a game as well as their male peers? Do girls lack the competency or strength to excel in a sport or other activity? This phrase degrades girls making them sound weak and incapable of the things boys can do "effortlessly." Always, a popular brand in the feminine product industry, has created a campaign that highlights this phrase and the affects it has on gender. The following youtube video, created by Always, asks people of different ages what the term "Like a Girl" means to them. The answers say it all: Always #LikeAGirl.

A similar phrase, "be a man" is used by peers, coworkers, siblings, etc. when convincing them to do something. The term emasculates men, creating a stereotype that males should be tough, brave, courageous, and adventurous. Also, if someone does not "man up" they are called girls or pussies. This shows that people who show vulnerability or fear are associated with women, or worse, female body parts. There is a youtube video similar to the Always one where males from 5 to 50 years old are asked what it means to "be a man" and their responses vary by age. It is interesting to see how even young boys the age of 5 already understand the gendered association. This video can be viewed here: One Word: Be a Man